Mike Mooney, the author of Reputation Shift joins me today to discuss something that affects all of us. Reputation.
We discuss how your reputation affects your business, your sale prospects, your future connections, and a ton of other things you don’t think about. Mike defines what reputation means to him and how you can be more aware of your own reputation.
What you will learn:
- Mike’s background in the motorsports industry.
- The generational attitude toward reputation and the impact of social media.
- Mike’s definition of reputation.
- The 2 keys to reputation.
- The Reputation Equation.
- How to consciously build your reputation.
- The 3 steps to designing your reputation.
- How to be proactive in your reputation building.
- Why you need to manage your reputation yourself.
As the leader of your company, you need to be mindful about how you treat people. Your business culture reflects on yours and your company’s reputation. Be positive, be authentic, and be proactive in creating a reputation you want.
Links and Resources:
He has developed a trusted reputation over the last 25 years at senior-leadership posts in the fast-paced and high-profile world of motorsports where he delivered dynamic business results and – more importantly to him – nurtured long-standing relationships.
Having led numerous crisis and reputation management efforts over his career, Mike is a go-to resource for those in repair mode, but also those wanting proactive-branding and business-driving strategies.
Mike’s experiences in motorsports led him to write the acclaimed book Reputation Shift – 5 High-Performance Truths for Success. The book delivers actionable strategies and step-by-step plans for readers to protect, harness, and strengthen one of their most valuable and precious assets – their reputations!
Mike is a graduate of Elon University where he earned a degree in Corporate Communications and where he was lucky enough to meet his future wife. He, his wife and three children live in Charlotte, North Carolina.