Find Your Purpose in Business and Life

Find Your Purpose in Business and Life

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The valuation of your life work and business is a direct reflection of the leadership remaining in place after you exit. What does it mean to build a company of leaders? How do you do that? What does it mean to be increasing wealth so everyone profits?

Today we’ll be talking to Kevin McCarthy, the Chief Leadership Officer of On-Purpose Partners, a deep strategy and planning business advisory firm. Kevin is also the author of several books, including The On-Purpose Person and The On-Purpose Business Person. Today he’s going to talk to us about how to find your purpose and his multi-decade journey trying to reinvent how an entrepreneur can change his or her business.

In This Episode You’ll Learn:

  • Information about Kevin’s background that helped him get where he is now as the CLO of On-Purpose Partners.
  • Where entrepreneurs go off-course when it comes to identifying and sticking to their purposes.
  • What purpose means to Kevin as well as how having purpose minimizes confusion.
  • How the On-Purpose Pal can help you stay aligned with your values, as well why Kevin recommends a two-word purpose statement.
  • How to figure out your purpose without having a tragedy.
  • How an amortization chart can help you get on track with your purpose, as well as what “hellegation” means and how it might apply to you.
  • Tips on how finding your purpose relates to your exit plan.
  • An explanation of the Chief Leadership Officer title.


  1. The greatest fear is that of exposure: You don’t have to have it all figured out.
  2. Balance vs. integration: Being able to integrate everything in your life is important.
  3. Hellegation: It’s the state of not being able to delegate, and it’s vital to get past it.


Links and resources:

Valued Advantage


On Purpose

The On-Purpose Person

The On-Purpose Business Person

I’m OK–You’re OK

The E-Myth

The On-Purpose Pal

More Books by Kevin McCarthy

About Kevin McCarthy:

Kevin McCarthy is a natural entrepreneur with a classic business school education. His MBA is from The Darden School on the grounds of the University of Virginia, and his undergraduate BS business degree is in Business and Economics from Lehigh University. He lives in Winter Park, Florida, which is near Orlando.

The best ways to get in touch with Kevin are through, by email, and through LinkedIn:

Email Kevin

Kevin McCarthy on LinkedIn

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